Challenge

The existing branding for the Northern California Business Hall of Fame and the Monterey Bay Business Hall of Fame presented an opportunity to better align with Junior Achievement of Northern California's modern mission. The goal was to create a cohesive and professional visual identity that would elevate these key events and maximize their fundraising potential.

Impact

The rebrand was a strategic initiative that successfully elevated the events' brand presence. The new logos were not only more memorable for stakeholders but were also recognized by other Junior Achievement offices, who reached out for guidance on the redesign. This project demonstrates my ability to connect creative strategy with a quantifiable impact and set a new standard of excellence for the organization.

Strategy

Based on my research, I proposed we base the new logos on well-known Northern California landmarks, like the Golden Gate Bridge and a Monterey cypress tree. This idea was adopted to create a more dynamic and consistent identity.

I then created the new logos and applied the new brand system across all relevant marketing materials, ensuring a unified and professional presence.